Hello Nigel

I hope you're well.
I think ORBX has inadvertently created a new divide in flight simming. By finding a way to create such beautifully detailed scenery within the limitations of FSX is a remarkable achievement but they are a commercial company and, despite the CEO and the developers obviously enjoying the hobby, it is a commercial company and the bottom line is that they need to sell as many products as possible in order to feed their babies and keep their wives in designer perfume
ORBX have discovered a vast army of mature simmers who adore their products and their whole culture and have been fine-tuning their products to take advantage of this seemingly bottomless market. They have tapped a segment of the market which appears to have a lot of cash in their budget reserved for their hobby and who are prepared to give it exclusively to ORBX because they love what they are producing. So it's a true commercial success story in that the manufacturer is producing exactly what their customer base wants pitched at a price they can afford and keeps creating new items at a rate that continually expands the sales figures.
ORBX CEO wrote: The fact remains that FTX England is our fastest and biggest selling product and the overwhelming majority of those purchasers (read 99.9%) are more than happy with it and understand the limitations of how FTX works. We've sold more copies of England in 8 weeks than PNW in 18 months and it shows no slowing down.
250,000 product sales in 60 months tells me we are on the right track.
So ORBX's customer base is a relatively new breed of simmer with plenty of spare cash to buy the latest hardware as well as the ultimate software such as the PMDG 737NGX, REX, ORBX and all the rest. They have the money ready and all ORBX have to do is to regularly create desirable software to receive it. They seem to have got the right formula but it does create the divide that I mentioned at the beginning because those who don't have the money spare are excluded from that part of the hobby. I suppose it's the same with almost any hobby or pastime but is relatively new in simming.
Off the top of my head I'd guess that to keep ahead of that game would cost about £100-120 a month? Say a new PC every couple of years and the cost of regularly buying software and other accessories. Which probably compares favourably to golf, club cycling or whatever. And probably cheaper than many others. But not much consolation if you don't have it
Anyway, I don't think ORBX will be changing track any time soon as they are doing everything their customer base wants!
Ian
